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Time is Running Out: Why You Need to Migrate to Google Analytics 4 (GA4) Before July 1st, 2023

As businesses continue to rely more and more on digital marketing, it's essential to have accurate data to inform decision-making. For this reason, website owners have long relied on Google Analytics, which allows them to track website traffic and user behavior. Google Universal Analytics (UA) has been the standard for many years, but with its sunset date approaching, it's time to start thinking about migrating to Google Analytics 4 (GA4).


The UA sunset date is July 1st, 2023, which means that your current website tracking and all historical data in UA will be inaccessible after this date. This can cause significant problems for businesses that rely on this data to make informed decisions. On the other hand, GA4 is the latest version of Google Analytics, designed to meet the evolving needs of businesses and website owners.


One of the biggest benefits of GA4 is that it provides more advanced tracking and analysis features than UA. For example, it uses machine learning to provide better insights into website traffic and user behavior, and it allows for tracking across multiple platforms, including web, mobile, and apps. It also provides a better understanding of user engagement with features like scroll tracking, outbound clicks, and video engagement tracking.


Migrating from UA to GA4 can seem daunting, but it's essential to ensure you don't lose access to critical data after the sunset date, and to start collecting data for future reporting. To help with this process, JDT Analytics provides migration services from UA to GA4. Our team of experts can help you with the transition and provide guidance on GA4 tracking and reporting. Additionally, we can provide Google Tag Manager help to set up events in GA4 (known as "Goals" in UA) and create custom reporting solutions utilizing Google (Looker) Data Studio.


It's important to note that exporting relevant data from UA is possible with Google Sheets (and Google Big Query). However, this export function will only be available until the sunset date of July 1st, 2023, as the UA API will no longer be accessible.


In conclusion, migrating to GA4 is critical for businesses that want to stay ahead of the curve and maintain access to critical data. GA4 has more advanced tracking and analysis features than UA, but it will only be able to use data collected after its tagging implementation date. JDT Analytics can assist you with the migration process as well as setting up custom reporting solutions to provide valuable insights into your website traffic and user behavior. Contact us today to discuss your migration requirements and learn how we can assist you.

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